MKT 101 - Introduction to Marketing

3 credit hours
3-0-3

Marketing in business and other types of organizations. Emphasis given to manager’s role in development of marketing strategy: product planning, distribution, promotion, pricing, consumer behavior, industrial marketing, and market research.

Minimum Placement Requirements
English: None
Reading: Placement into CCS 098
Math: None

Prerequisites
None

Title

MKT 101 - Introduction to Marketing