Business Marketing, A.A.S.

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Program Code: B.MKT.AAS

Graduation requirement: 60-61 credit hours

Marketing is the process of directing products from the producer to the consumer. Students prepare for their marketing careers by learning the principles, practices, and methods of operations of diﬀerent types of marketing ﬁrms.

Graduation Requirements

Program Courses (45-46 credit hours)

ACC 117 - Accounting and Bookkeeping 3 credit hours
OR ACC 101 - Financial Accounting 4 credit hours
AGB 155 - Agricultural Salesmanship 3 credit hours
BUS 101 - Introduction to Business 3 credit hours
BUS 106 - Business and Organizational Ethics 3 credit hours
BUS 204 - The Legal Environment of Business 3 credit hours
BUS 235 - Business Communications 3 credit hours
CIS 200 - Business Computer Systems 3 credit hours
COM 103 - Introduction to Public Speaking 3 credit hours
COM 121 - Introduction to Advertising 3 credit hours
MGT 101 - Principles of Management 3 credit hours
MGT 112 - Human Resource Management 3 credit hours
MGT 113 - Human Relations in the Workplace 3 credit hours
MGT 117 - Customer Service Management 3 credit hours
MKT 101 - Introduction to Marketing 3 credit hours
MKT 211 - Marketing Management 3 credit hours

Required General Education Courses (15 credit hours)

ECO 101 - Principles of Macroeconomics 3 credit hours
ECO 102 - Principles of Microeconomics 3 credit hours
Mathematics elective - 3 credit hours (Recommended: MAT 110 - Business Mathematics )

Communications electives - 6 credit hours

Complete one course from each group:

Group one
ENG 101 - Composition I 3 credit hours
ENG 111 - Workplace Writing 3 credit hours
Group two
ENG 102 - Composition II 3 credit hours
COM 103 - Introduction to Public Speaking 3 credit hours
COM 120 - Interpersonal Communication 3 credit hours
COM 140 - Voice and Diction 3 credit hours
COM 200 - Leadership and Small Group Communication 3 credit hours
COM 205 - Business and Professional Communication 3 credit hours

Suggested Full-time Sequence

Title

Business Marketing, A.A.S.

Graduation Requirements

Program Courses (45-46 credit hours)

Required General Education Courses (15 credit hours)

Communications electives - 6 credit hours

Suggested Full-time Sequence

1st Semester (Fall)

2nd Semester (Spring)

3rd Semester (Fall)

4th Semester (Spring)